Jen Herczeg Jen Herczeg

CALLING ALL FOOD & BEVERAGE FOUNDERS!

Photo by Jessie Loftus, @enrichment_and_leisure

I’m super excited to announce the launch of Monthly Food & Bev Founder Meetups at the Shop!  Join me for real, honest conversation, advice and a safe place to ask questions. As a veteran of the food and beverage industry with almost 20 years experience working with retail, fast casual, grocery and specialty food brands, such as Whole Foods Market, Di Bruno Bros, Starbucks and Chipotle, I am passionate about amplifying local products and brands and helping to level the playing field for under-resourced and traditionally under-served founders.

These meetups are best suited for products that are already in production with paying customers and who are looking to scale - e.g. moving from a cottage kitchen to shared kitchen or co-packer, to update labels and packaging or get into brick and mortar and online retail outlets.

Bring your sell sheet for honest feedback, ask questions, get referrals for resources and advice from those that have been there, done that and/or are going through it right now. Each meeting will last approximately 2 hours and notes and shared resources will be provided to all attendees.

There’s no commitment to register for multiple sessions but space is limited, so please register to secure your seat for each month. 

MEETUP DATES AND THEMES

Tuesday, March 14 at 3pm
Theme: Brand Positioning & Target Customers

Tuesday, April 11 at 3pm
Theme: Marketing Basics: design, demos & digital

Tuesday, May 9 at 3pm
Theme: Getting on the Shelf and off the Shelf

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Jen Herczeg Jen Herczeg

Welcome & Thank You

Pinch me, I must be dreaming! Did we just open a new shop? We will continue to test, push the envelope and challenge what else is out there - so thank you for coming along for the ride

Whew! What a whirlwind these past few months have been - how is it February?!

First, I have to share a giant, heartfelt THANK YOU to anyone reading this, anyone who has stopped by the Shop, told their friends or liked or shared an Instagram post over the past two months. What started as a crazy kernel of an idea (what if I open a holiday pop up shop in 3 weeks?) has turned into a whirlwind ride - and such an incredibly rewarding experience. Being a part of so many people’s holiday celebrations while actively highlighting products that are local, handmade and small batch has been a dream come true.

My vision for Salt & Vinegar is to create a shop that is part healthy grab & go for the neighborhood, part retail destination for local and specialty food, beverage & gifts, and to serve as a launch pad and testing ground for startups, emerging brands and founders from traditionally marginalized groups. We will continue to test, push the envelope and challenge what else is out there - so thank you for coming along for the ride.

If you’ve already been, thank you! If you haven’t been yet, we can’t wait to welcome you!

See you in the shop!
Jen

P.S. We want to hear what you think and what kinds of things you’d like to see on our shelves. Please take 5 minutes to fill out this short survey for a chance to win a $25 Gift Card!

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