ABOUT THE OWNER

Hi, I’m Jen and I’m a veteran of the food and beverage industry with 20 years experience working with retail, fast casual, grocery and specialty food brands, such as Whole Foods Market, Di Bruno Bros, Starbucks and Chipotle. I also have worked with Edible Philly since the very beginning 9+ years ago and run my own consulting firm to provide brand strategy, marketing, digital marketing and social media services to local brands such as Sweet Amalia Market & Kitchen, Isgro Pastries, goodbeet and Fox & Son, to name a few.

It’s important to me to share the stories behind the food and drinks I sell and help amplify makers and producers that don’t always get the spotlight or space on shelf at larger traditional outlets. I am so thrilled to return to my retail brick and mortar roots and look forward to welcoming you to our flagship shop in the heart of the Italian Market - the neighborhood I also call home with my family - or to our Pop Up at Dilworth Park Cafe next to City Hall.

See you in the shops!
Jen Honovic Herczeg

Now Open in
Bella Vista
& Dilworth Park

Our shop is part pantry staples and grab & go for our Bella Vista + Center City neighborhoods, part curated retail destination for local food, beverage & gifts. Our mission is to serve as a launch pad and testing ground for startups, emerging brands and those from traditionally marginalized and underrepresented groups.

Welcome to our community!

Featured Makers and Product Categories include:

  • women-, minority- and immigrant-owned businesses

  • healthy options for families and kids

  • locally owned/made/sourced

  • fun & functional beverages

  • condiments, jams, salt, spices

  • cheese - both dairy & plant-based

  • flowers & plants

  • baked good & treats

  • snacks & chips

  • candles, soap, home goods

  • holiday items, cards & gifts

  • entertaining, linens, tableware

  • coffee and tea

  • honey and bee pollen

  • comfort foods and plant-based grab-and-go

  • local specialty gluten-free and plant-based foods